Club/International Consultancy
2019 saw Allan Russell in affiliation with the Bahrain Football Association, launch the first of its kind ‘Bahrain’s World Class Striker’ camp. He worked with the kingdoms best strikers, coaches and youth prospects providing on-field training & supporting presentations as Bahrain looks to advance its footballing presence.
On the same trip, Allan lead an attacking focused training program for Bahraini Premier League side East Riffa Club.
Advisory
Working behind the scenes, Allan has provided his expertise for numerous football focused projects. One highly successful campaign working with Nike UK, saw Allan support the creative director developing the campaign concept & visuals for the launch the all black colour-way of the new Nike Hypervenom 3 football boot. Concluding with the first ever Nike Strike Night, a finishing tournament that saw seven world class goal scorers go head-to-head to crown the world’s best finisher.
Commercial
Allan has worked closely with a number of highly reputable brands for many years. Together creating award-winning content and campaigns seen by millions both on television and online. Some of his projects include The Specialist on Soccer AM (Sky Sports), #TheWarmUp with Sports Direct & #NeverMoreSure with Sure UK and Ireland. A partnership which saw one of its series ‘Sure Pressure Series’ win the award for Best Branded Content - Sport 2018 at The UK Sponsorship Awards.